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    Encoding System, Industrial Vision, Digital Kanban, Production OEE

    Product Anti-counterfeiting, Tracking & Tracing, Channel Management, WMS

    Intelligent Operation, Channel Empowerment, Commodity Code Marketing, Membership Management, E-Mall

    Blockchain, IoT, Cloud Service, Big Data Analysis, AI

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    Micro-texture Code is a global patented technology developed by Linkwin.

    It has features of randomness, uniqueness and irreproducibility.

    Linkwin's cloud service is a technology stack based on hybrid cloud multi-cloud management, providing strategic cloud solutions and robust security.

    As an IoT supporting technology, RFID technology  is considered to be one of the promising information technologies. Linkwin's RFID solution is for intelligent location and asset management system.

    A SaaS platform meets national regulatory requirements with 300+ registered companies.

    Agri-marketing tool is a precise management and marketing incentive tool for agricultural dealers, retailers and end-consumers. 

    Cloud Mini-page is a specialized and integrated digital marketing product.

  • Solutions

    WinIoT solution is a customized Industrial IoT solution designed for Digital Smart Factory.

    WinVision solution is an integrated industrial vision detection using AI algorithms and patented image recognition technology.

    A full-chain traceability and marketing system built from the production side to the consumer side.

    Linkwin’s Lightweight + customized WMS solution to solve the core difficulties of warehouse management.

    Credible source + credible identity + credible data = credible traceability.

    Linkwin uses "code + data" as the link to achieve omni-channel digital marketing, to help brands accurately link to consumers, build the private domain traffic, continuously promote sales conversion and expand brand influence.

    Linkwin designs customized anti-counterfeiting solution for enterprise, using multiple advanced anti-counterfeit label technologies.

  • Success Cases

    Bayer is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Bayer's areas of business include pharmaceuticals; consumer healthcare products, agricultural chemicals, seeds and biotechnology products. Bayer CropScience Limited is the Indian subsidiary of Bayer AG, and has products in crop protection, nonagricultural pest control, and seeds and plant biotechnology.

    Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, Henkel is organized into three globally operating business units (Laundry & Home Care, Beauty Care, Adhesive Technologies) and is known for brands such as Loctite, Persil, Pritt, amongst others.

    Syngenta AG is a provider of agricultural science and technology, in particular seeds and pesticides, and was acquired by China National Chemical Corporation (ChemChina) in 2017. In 2020, the Syngenta Group was formed, bringing together SyngentaAdama, and the agricultural business of SINOCHEM under a single entity.

    Shanghai Jahwa is one of the large beauty and daily chemical companies with a long history in China. After a century of development, the company has grown into a large beauty and cosmetics group with annual sales of more than 7.6 billion RMB, covering beauty, personal care, home care, mother and baby and other fields.

    GUJING Gongjiu is a famous traditional wine. It is produced in Bozhou City, Anhui Province, and is known as one of the eight most famous liquors in China.

  • About Us
Case Sharing | Delving into the Fortune Global 500: The Journey of Digitalization for a World-Renowned Chemical Enterprise
Date:2024-08-03 阅读:1016

Entering the Fortune Global 500:

 The Digital Journey of a Renowned Chemical Enterprise

1、Enterprise Overview


This enterprise is ranked on the 2023 Fortune Global 500 list, with its business encompassing the exploration, production, transportation, and sales of oil and natural gas. Possessing an extensive business network globally, it is committed to providing energy products and services to customers. Renowned for its leading position and innovative capabilities in the industry, the enterprise is dedicated to sustainable development and environmental protection.

2、Project Needs


In terms of environmental protection and safety, the production process must be tracked and traced according to strict standards to ensure that the products meet regulatory requirements while satisfying consumers' concerns about product origin and production processes. The enterprise aims to establish a more transparent and traceable production system through the utilization of digital technologies.

In channel management, the enterprise needs to adopt digital methods to manage product flow and distribution channels, ensuring that products efficiently reach the market.

Regarding the protection of consumer rights and interests, the enterprise considers that fake and inferior products may pose threats to consumers' health and safety. Therefore, it needs to invest more resources in developing and applying advanced technologies to protect its products from infringement and forgery.

In digital marketing, the enterprise hopes to expand its market share, enhance brand awareness, improve customer experience, and achieve precision marketing through digital technologies.

3、Innovative Solutions


Digital Anti-Tampering: Anti-Tampering Labels and Production Line Coding

By applying digital anti-tampering technology, combined with the Internet of Things (IoT) and data management systems, we can track and manage the entire process of product circulation, thereby enhancing product safety and credibility.

Digital Tracing and Channel Management

This solution enables precise monitoring and management of product flows, improving production efficiency, ensuring product quality, and better meeting consumer demand.

Digital Marketing: Product Code Marketing and Member Management

By utilizing product codes (such as bottle/bucket cap traceability codes or label codes) to identify products, consumers can scan the codes to access product information, promotional activities, or participate in interactions. This achieves digital dissemination of product information, enhancing consumer awareness and participation.

Digital Insights: Production Line OEE, IoT, and Digital Dashboards

Digital insights are achieved through the use of production line OEE (Overall Equipment Effectiveness), IoT (Internet of Things), and digital dashboards. Production line OEE is utilized to monitor the efficiency, quality, and production capacity of production equipment, providing real-time insights into the operational status of the production line. This allows for the timely identification of bottlenecks and issues in the production process, enabling adjustments and optimizations.

4、Project Application Effects

1)Optimized User Experience: By enhancing product performance, strengthening anti-tampering measures, cracking down on fake and inferior products, and improving service levels, the user experience is significantly optimized.

2)Accelerated Cash Flow: Through transparency in product inventory, visualization of distribution channels, predictive production planning, and intelligent market sales, the supply chain operates efficiently, reducing inventory costs and improving capital utilization efficiency.

3)Reduced Management Costs: By clarifying project processes, reducing ineffective communication, improving operational efficiency, and promoting energy conservation and emission reduction, management costs are lowered.

4)Boosted Business Growth: Through digital enablement, information construction, supply-side drivers, and precision growth strategies, business growth is rapidly achieved, market share is expanded, and competitiveness is enhanced.

5)Enhanced Brand Influence: Through win-win collaborations, intelligent iterations, and sustainable development, the brand achieves continuous growth and innovation.

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