1.Product traceability to ensure the quality and safety of products: through the  traceability system, the production process of edible oil, the source of raw materials and quality testing information can be tracked.

2.Simplify the process and optimize efficiency: simplify the operation process of factory, main warehouse and transit warehouse, collect, record, analyze and assist in decision making with data; realize paperless and informationization to enhance efficiency.

3.More real-time data: making inbound, outbound, in-transit, and inventory data more real-time, with analysis reports that are visualized, graphical, and reflect multi-dimensional data.

4.Brands need an effective incentive to accelerate channel product flow and promote product sales conversion.

1.Build a traceability platform for COFCO Fats and Oils, and connect the data of major systems (such as SAP,WMS,Card,etc.) to achieve real-time data interaction, reduce operational processes and improve operational efficiency.

2.Full chain management in raw materials, production, warehouses and channels through object code technology.

3.Digital marketing of Fulinmen Rice: Optimize the precise configuration of activities, simplify the participation path, and build an interactive digital marketing management system with precise consumer groups as the core.

1.Improving product safety and quality: By optimizing the assignment scheme, the risk and data flow can be controlled more effectively, helping consumers to accurately understand the  production process and supply chain, and improving product safety and quality.

2.Increasing consumer trust and satisfaction: after the implementation of the project, consumers have quicker access to food traceability information, increasing trust in the product and enhancing consumer satisfaction.

3.Brand awareness enhancement: through the sweeping red envelope campaign, the brand gets more exposure and spreads, consumers make a positive emotional connection to the brand and improves brand awareness.