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  • Core Business

    Encoding System, Industrial Vision, Digital Kanban, Production OEE

    Product Anti-counterfeiting, Tracking & Tracing, Channel Management, WMS

    Intelligent Operation, Channel Empowerment, Commodity Code Marketing, Membership Management, E-Mall

    Blockchain, IoT, Cloud Service, Big Data Analysis, AI

  • Products

    Micro-texture Code is a global patented technology developed by Linkwin.

    It has features of randomness, uniqueness and irreproducibility.

    Linkwin's cloud service is a technology stack based on hybrid cloud multi-cloud management, providing strategic cloud solutions and robust security.

    As an IoT supporting technology, RFID technology  is considered to be one of the promising information technologies. Linkwin's RFID solution is for intelligent location and asset management system.

    A SaaS platform meets national regulatory requirements with 300+ registered companies.

    Agri-marketing tool is a precise management and marketing incentive tool for agricultural dealers, retailers and end-consumers. 

    Cloud Mini-page is a specialized and integrated digital marketing product.

  • Solutions

    WinIoT solution is a customized Industrial IoT solution designed for Digital Smart Factory.

    WinVision solution is an integrated industrial vision detection using AI algorithms and patented image recognition technology.

    A full-chain traceability and marketing system built from the production side to the consumer side.

    Linkwin’s Lightweight + customized WMS solution to solve the core difficulties of warehouse management.

    Credible source + credible identity + credible data = credible traceability.

    Linkwin uses "code + data" as the link to achieve omni-channel digital marketing, to help brands accurately link to consumers, build the private domain traffic, continuously promote sales conversion and expand brand influence.

    Linkwin designs customized anti-counterfeiting solution for enterprise, using multiple advanced anti-counterfeit label technologies.

  • Success Cases

    Bayer is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Bayer's areas of business include pharmaceuticals; consumer healthcare products, agricultural chemicals, seeds and biotechnology products. Bayer CropScience Limited is the Indian subsidiary of Bayer AG, and has products in crop protection, nonagricultural pest control, and seeds and plant biotechnology.

    Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, Henkel is organized into three globally operating business units (Laundry & Home Care, Beauty Care, Adhesive Technologies) and is known for brands such as Loctite, Persil, Pritt, amongst others.

    Syngenta AG is a provider of agricultural science and technology, in particular seeds and pesticides, and was acquired by China National Chemical Corporation (ChemChina) in 2017. In 2020, the Syngenta Group was formed, bringing together SyngentaAdama, and the agricultural business of SINOCHEM under a single entity.

    Shanghai Jahwa is one of the large beauty and daily chemical companies with a long history in China. After a century of development, the company has grown into a large beauty and cosmetics group with annual sales of more than 7.6 billion RMB, covering beauty, personal care, home care, mother and baby and other fields.

    GUJING Gongjiu is a famous traditional wine. It is produced in Bozhou City, Anhui Province, and is known as one of the eight most famous liquors in China.


  • About Us
LINKWIN | Digital Marketing: Helping Enterprises Achieve Comprehensive Digital Operations
Date:2024-04-19 阅读:21

Digital Marketing: Driving Enterprises to Achieve Comprehensive Digital Operations

Product Code Marketing, Channel Empowerment, and Member Management

Digital Mall: Operation of Private-owned Brand Space

Omni-channel Digital Marketing Solutions


In today's digital era, marketing is no longer confined to traditional advertising and sales channels, but rather integrates advanced technologies and innovative strategies to form a closed loop of digital marketing that enables enterprises to achieve comprehensive digital operations.

LINKWIN Tech leverages various digital marketing products and services, including product code marketing, channel empowerment, member management, digital malls, and private-owned brand space operations, to help enterprises stand out in the fiercely competitive market.



Product Code Marketing

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By utilizing intelligent Internet of Things technology, we endow each product with a unique digital identity ID to achieve anti-fake and anti-counterfeiting measures as well as product traceability. Through the one-product-one-code approach, we connect directly with consumers, displaying product information while providing targeted marketing activities based on the product code. This strategy expands both online and offline sales opportunities for enterprises.



Channel Empowerment 

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By leveraging digital technologies, we expand sales channels and achieve multi-channel marketing. We provide intelligent marketing solutions across all channels, customize transparent channel management platforms, enhance brand exposure, and achieve efficient operation for enterprises.



Member Management

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We help enterprises establish customized member level systems and channel tagging systems. Based on multiple dimensions such as frequency of user purchases through scanning codes, source flow, and customer order value, we assist enterprises in efficiently stratifying the value of retail store customers or end consumers. Through this layered model, we achieve fine-grained brand operations, solidify the foundation of enterprise digital marketing, and enhance member loyalty and sales conversion.





Digital Mall



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By leveraging a product-based micro-mall, we break the limitations of time and space to achieve multi-scenario marketing functions. Additionally, we assist enterprises in establishing points redemption malls with a vast array of gifts and reasonable and effective mall operation plans. This helps enterprises provide users with the best redemption experience within a reasonable budget, thereby enhancing brand influence.





Private Domain Operation for Brand


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Utilizing data-driven approaches to achieve fine-grained management, we gain a deep understanding of consumer preferences and behavioral habits, enabling precise delivery of personalized marketing content and services. We continuously optimize the user experience, establish a positive brand reputation, and promote word-of-mouth transmission among consumers.



On the path of digital marketing, LINKWIN Tech continuously iterates and innovates in technology, optimizing product functions based on market changes. In 2024, we will introduce the digital marketing product [DM3.0], specifically tailored for the agrochemical industry.


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DM3.0


Basic Functions

Diverse Marketing Activities: Through formats such as WeChat red envelopes, leaderboards, and lucky draws, we provide enterprises with online and offline sales opportunities to boost sales performance.

Multi-functional and Practical User Management Tools: These include a points redemption mall, sample trials, retail store certification, and Enterprise WeChat, among others.

Powerful Data Integration Capabilities: We seamlessly integrate real-time data reports on brand channel circulation, analyze data reports on new user engagement and product or service usage, efficiently empowering enterprise marketing efforts.


Product Advantages

Seamless integration with Linkwin TTS (Track and Trace System), enabling enterprises to achieve end-to-end digital management and marketing.

Tailored specifically for the agrochemical industry, our marketing magic cube supports brands in quickly establishing a systematic marketing platform. It allows for flexible and targeted configuration of marketing modules based on needs, targeting brand distributors, retail stores, farmers, and other stakeholders.



Applicable Targets


  • Brand Owners

  • Distributors

  • Retail Stores

  • End Consumers of the Brand

LINKWIN Tech leverages omni-channel digital marketing solutions to help your enterprise enhance user reputation, build brand awareness, expand sales channels, promote sales conversions, and achieve comprehensive digital operations.


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